If you’ve ran display advertising campaigns on Google Ads then you know probably know how important it is to monitor where your ads are displaying. There are too many poor quality sites, apps, and YouTube channels that can chew up your ad clicks and drive bad sessions.
Google ad placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. With placement targeting, you can add placements to ad groups in your Video and Display campaigns.
Unfortunately, Google provides limited control over the sites, apps, and channels you can display on, which brings us to this page!